Brief: Taking inspiration from an iconic album, create a promotional campaign and marketing atrategy for American Apparel 

Album: London Calling by The Clash

As a group we took literal inspiration from the album cover and gave it an updated, modern feel. The image shows movement denoting the passion that was displayed on the original album cover of the guitar being smashed during a concert by 'The Clash'. The campaing is re-named 'Cali Calling' which is a creative spin on 'London Calling'. The location displayed on the campaign image changes depending on which city in the world the campaign is being displayed (e.g. Cali Calling, Rome Calling, Paris Calling)